Meta ads · Furniture and home decor
Meta ads for furniture and home decor stores on Shopify
For home goods brands on Shopify in the US and Canada. From $1,500 a month.
Meta ads work for furniture and home decor when the account is built for long buying cycles. We build and run Meta ads for furniture, textile and home decor stores on Shopify. We plan the ads around how people buy for their home: slowly, after measuring, and often on the second or third visit. We connect the ads, your Shopify store and email as one system, and every 15 days you see what you sold and what each ad dollar returned.
Why do Meta ads for home goods need a different plan?
A $40 phone case can sell on the first click. A $900 armchair or a $1,200 rug rarely does. People save the ad, check the size, ask someone at home, and come back days later. An ad account set up for quick sales cuts the ads that start those purchases, because Meta never sees them close.
What do you do in my account?
It depends on what your store needs. Usually:
- Ads that show the product in a real room, at real size, and answer fit, color and returns before people ask.
- Retargeting that keeps showing ads to people who visited for as long as your buying cycle lasts.
- Catalog ads from your Shopify feed, so people see the exact item they looked at.
- Abandoned-cart and repeat-order emails, in the plan with email, to close the sales the ads start.
- Tracking checked on day one, so Shopify and Meta agree on what sold.
We write the scripts and briefs for your photos and videos; your team or your photographer shoots them. Your ad account stays in your name.
What proof do you have in home goods?
Between June 2025 and September 2026, our founder Joseph Ceballos ran the ads of three European Shopify stores selling sofa covers, from inside each brand's team. They sold €2,758,690 in 38,168 orders, according to Shopify Analytics. That is everything the stores sold, not only what the ads brought in. They were not agency clients, and one of the three sold 5% less than the year before. All the numbers, including that one, are in the case study.
What does it cost?
From $1,500 a month for Meta and Google ads and the report. Ad spend is separate and goes from you to Meta. If your store already sells, we sign a goal: by day 60, each month you sell at least five times our monthly fee more than before, $7,500 on the $1,500 plan, while you keep paying your ad spend. If we miss it, we keep working for free until we hit it. See pricing.
Questions from furniture and decor brands
Do Facebook and Instagram ads work for furniture?
They can, when the account is built for long buying cycles: ads that show the product in a room, retargeting that runs as long as people take to decide, and emails for carts left behind. Judged only by same-day sales, furniture ads look worse than they are.
What ROAS should a home decor store expect from Meta?
It depends on your margin. Your break-even ROAS is 1 divided by your gross margin after shipping: 2.5 at a 40% margin. We explain it in what a good ROAS is for home goods.
Do you work with Canadian stores?
Yes. We work in English with home goods brands on Shopify in the US and Canada; see our page for Canadian brands. Our team is in Cali, Colombia, on the same clock as US Eastern in winter.
Do you produce the photos and videos?
We write the scripts and the briefs and choose what to test. Your team or your photographer shoots them, because the product and the rooms are yours.
Keep reading: What is a good ROAS for furniture and home decor? · How much a Shopify marketing agency costs · All guides
Want a second look at your Meta ads?
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