Guides for home goods brands on Shopify

How much does a Shopify marketing agency cost?

What agencies charge by store size, flat fee or a percentage of ad spend, and how to check that a fee pays for itself.

What is a good ROAS for furniture and home decor?

Your break-even ROAS by margin, why Meta and Shopify never agree, and what to track instead.

Meta ads for furniture and home decor brands

Why home goods need a different ad plan, what we do in your account, and what it costs.

Hiring a marketing agency in Colombia

Eight questions to ask any agency in Latin America before you sign, with our own answers.

Abandoned cart emails for furniture and home decor stores

A three-email sequence where each email answers a different doubt: shipping, fit, returns.

Meta ads or Google Shopping for a furniture store?

What each channel does, which to start with for your product, and how to split the budget.

Agency, freelancer or in-house: who should run your Shopify ads?

What each option costs, where each one usually goes wrong, and what to ask before you hire.

Marketing for Canadian home goods brands on Shopify

Ads and email for stores in Canada, with what Canada's anti-spam law asks of your emails.

Also: the numbers of three home goods stores on Shopify over 16 months, and our pricing.